Play in DNA
Training in innovation. Innovation in training.
- Keynote speeches
- LEGO® SERIOUS PLAY® workshops
- Consulting
What Do We Do?
Play in DNA is a company built to play and built by play. At Play in DNA, we fuse entertainment with education—think macaroni and cheese, Batman and Robin, cookies and milk.
As Marshall McLuhan famously stated,
“Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either”.
Our KPIs?
Knowledge. Play. Innovation.
Traditional business education has long been disconnected from the demands of the job market. We address this gap with meticulously designed workshops and keynote speeches aimed at enhancing creative and critical thinking.
Our FUNndation (FUNdation, you see what we did there?) is built on extensive experience in edutainment, simplifying complex topics into engaging, playful learning experiences. Through the LEGO® SERIOUS PLAY® methodology, we aid in reconstructing businesses—one LEGO brick at a time.
Experience high-impact learning and embrace unconventional thinking to drive continuous innovation.
Because in today’s world, playing it safe is the biggest risk.
What Do You Want to Build?
We offer training across four key in-demand areas, each designed to enhance specific professional skills: building creative confidence, a brand, an attractive and efficient workplace, and analytical skills. Within each area there are three specific courses available.
Serious business topics, well played. Designed for you to take part, then take over.
Creative Confidence
Specific courses include:
Managing innovation | Advanced creativity skills | Change management
Brand Development
Specific courses include:
Public speaking | Personal branding | Brand identity & organizational culture
An Attractive and Efficient Workplace
Specific courses include:
Team building | Diversity & Inclusion strategy | Organizational resilience
Analytical Skills
Specific courses include:
Data interpretation skills | Data visualisation | Data storytelling
Each topic available as a workshop, keynote speech, or consulting service.
Do you want to learn more about the topics or have a different need for a training? Let us know and we will see what we can do.
Who Has Trained With Us?
Over the past six years, we’ve shown teams and organizations that learning can and should be fun (see our credentials). Chances are, we’ve already trained your competition.
Ready to gain a competitive play, sorry, I mean: edge?
Don’t stay behind. Contact us to discover how we can unlock your full business potential through play.
What Makes Us Different?
We believe that organizations lose their way when they forget their ‘why’. And we found our why in a very unusual place: watching panda bears rolling down the hill.
This got us thinking: why do animals play? Why do children play? And most importantly – why do we stop playing as adults and how to change that?
Our goal is to reignite that innate need to play, because play is fundamental. It nurtures well-being, fosters creativity, reduces stress, and builds both individual and team resilience. It’s esential in every setting, especially in the corporate world.
All this makes play important in every setting, especially in the corporate world.
How Will You Learn?
- Boost motivation and engagement – elevate your learning experience by engaging more deeply with your work.
- Creative and critical thinking – use both to tackle complex problems more effectively.
- Brainstorming – focus on generating better questions, not just immediate solutions.
- Fun and memorable training – transform knowledge and skill-building into enjoyable and lasting experiences.
What Will You Gain?
With Play in DNA, you will develop:
- Creative problem-solving skills
- Practical tools and an innovative mindset
- The ability to transform knowledge into immediate action
- Preparedness for future challenges and disruptions
Say goodbye to boring meetings and death by PowerPoint. It’s time to take play seriously.
Who is behind Play in DNA and why you can trust me?
I’m Janina Bak, and before founding Play in DNA, I spent five years teaching statistics to university students who were less than thrilled to listen.
This experience taught me there are no tough audiences, only rigid teaching methods.
Now, as a business trainer, I demonstrate that business trainings can be enjoyable and engaging. I am an expert in edutainment and I can prove it:
- Awarded keynote speaker with top audience ratings at conferences such as Infoshare and the I Love Social Media conference.
- Author of two best-selling statistics books aimed at a non-expert audience. They sold in more than 150,000 copies!
- Presenter of three TEDx talks with over 240,000 views each.
- Recognized as a top 50 TED speaker as of January 2023.
- Certified LEGO® SERIOUS PLAY® method trainer. I have trained with prominent international figures, including Johan Roos, the co-creator of the method.
- My credentials are recognized by the Association of Master Trainers in the LEGO® SERIOUS PLAY® method.
TL;DR I’m extremely good in what I do and I do love sharing it with others.
Do you want to experience it for yourself? Contact me and… let’s see if it clicks!
What Exactly is LEGO® SERIOUS PLAY®?
From whom better learn an alternative, innovative method to solve business challenges, if not from one of the most innovative and loved brands in the world – LEGO®?
LEGO® SERIOUS PLAY® is an evidence-based, patented method for creative problem-solving, developed in collaboration with top researchers in business strategy and organizational psychology. This method isn’t merely “playing with bricks” — it’s a profound strategy to unlock the imagination and potential of teams and organizations.
Participants use LEGO bricks to build three-dimensional models of their business challenges, enhancing understanding through storytelling and fostering better problem-solving. Creative methods and elements of playfulness create safe space for innovation and testing of the new ideas, release new insights, strenghten problem-solving skills and business performance.
Creative methods and elements of playfulness create safe space for innovation and testing of the new ideas, release new insights, strenghten problem-solving skills and business performance.
As a result, this method has been adopted by global giants like Google, Microsoft, IKEA, and NASA.
Practical Details of LEGO® SERIOUS PLAY® Workshops:
Preceded by a detailed video briefing
to understand your needs
Cover a broad range of topics
including innovation, change management, strategy development, and team building (you get it? Team BUILDING)
Duration of the workshop
Available as half-day, full-day, or two-day sessions
Conducted on-site
at your company or a location of your choosing
So who brings the bricks?
Don’t worry, workshops are conducted using our own specially designed LEGO sets
Available in both Polish and English,
suitable also for international and newly established teams
LEGO® SERIOUS PLAY® is built upon a set of well-known theories of learning, psychology and organizational development. The number of scientific evidence and case studies proving the effectiveness of the method grows every year, reaching now more than 34 000 research publications.
You see, we told you: play is the way.
Deep Purpose – Our Reason for Being
Children are the ultimate experts in play and joy. Inspired by their unbounded creativity, we aim to give back.
For every LEGO SERIOUS PLAY workshop delivered, we donate 2,000 LEGO bricks to children in need.
So yes, by buying a training from us, you help to rebuild the World in the best way possible – with LEGO bricks.
Do you know of an institution that could benefit from new LEGO bricks, such as a hospital, mental health service, or after-school club? We invite you to recommend places where children need help in unlocking their FULL potential through play.
The world is a playground. Let’s make it fun for everyone.
Stay Curious!
Twice a month, receive lessons on how to stay creatively out of the box, directly to your inbox.
Get inspired to enhance creativity, foster innovation in your team, and reconstruct your business approach using LEGO bricks and a playful mindset.
Sign up to receive a free e-book with creativity exercises, which will make your brain cells vibrate with enthusiasm!
Do You Want To Be a Serious Player?
Interested in skills training with a twist and want to make a booking? Or maybe you’re not sure yet how we can help you? Have any additional questions or issues you want to discuss?